2025-2028 Strategic Plan
From Today to L.A.
CEC Strat Plan VFINAL / Print-ready version
MISSION
To support and elevate Canadian competition climbers and paraclimbers in achieving excellence, and to lead the development of a high-performance system that enables success at the highest levels of sport, including at the Olympic and Paralympic Games.
VALUES
- ATHLETE-CENTRED ➜ Athletes at the heart of everything we do.
- ACCOUNTABILITY➜ We are accountable to our community.
- SUSTAINABILITY ➜ We are here for the long run.
- INCLUSIVITY ➜ Everyone is welcome within CEC.
- CULTURE OF EXCELLENCE ➜ We always strive for greatness.
VISION FOR 2028
- REIGNITING ATHLETE-CENTRED FOCUS
- PROMOTING HIGH PERFORMANCE SUCCESS
- DIVERSIFYING AND INCREASING REVENUE
- INCREASING STAFF HEADCOUNT
- IMPROVING COMMUNITY ENGAGEMENT AND RELATIONS
2021-2024 Strategic Plan
The plan is built around 4 pillars:
- A Performance Pathway that builds from grass roots to world class levels in a safe and inclusive environment.
- Engagement and Communication that enables two way dialogue, inclusion and connection with our community.
- A relentless focus on Partnership and Integration with diverse stakeholders from all areas of our sport.
- A foundation of Financial Sustainability that allows us to achieve our aspirations not just now but long into the future.
