Climbing Escalade Canada (CEC) is pleased to announce a new partnership with BE Athletics, who will serve as the Official Apparel Partner of CEC and the Canadian National Team.
Through this partnership, BE Athletics will provide competition and team apparel for Canada’s National Team athletes competing at World Cups, World Championships, Youth World Championships, and other international events.
“We are excited to partner with BE Athletics, a Canadian company that shares our commitment to excellence, innovation, and athlete-centered service,” said Christiane Marceau, Executive Director of Climbing Escalade Canada. “From day one, the BE Athletics team has been collaborative, responsive, and invested in understanding the unique needs of our athletes. Our National Team athletes are proud to wear these uniforms and represent Canada with confidence on the international stage.”
The partnership comes at an exciting time for Canadian climbing as athletes continue to achieve breakthrough performances internationally and build toward the Los Angeles 2028 Olympic and Paralympic Games.
“We have been huge fans of the sport and are in awe of the athleticism displayed by Canadian climbers,” said Rumi Tejpar, CEO of BE Ultimate. “We are thrilled to have the opportunity to support these athletes with apparel designed to help them perform at their best while proudly representing Canada around the world.”
CEC would like to thank BE Athletics for their commitment to Canadian climbing and looks forward to building a strong partnership in support of athletes across Boulder, Lead, Speed, and Para-Climbing.
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About Climbing Escalade Canada
Climbing Escalade Canada is the National Sport Organization governing competition climbing in Canada. CEC oversees the development of Boulder, Lead, Speed, and Para-Climbing and manages Canada’s National Team programs and international representation.
About BE Athletics
BE Athletics is a Canadian performance apparel brand dedicated to creating high-quality athletic apparel for elite athletes and teams across Canada.
